Relacionar Columnas MKTG 360 Chp 5 pt 2Versión en línea MKTG 360 Chp 5 pt 2 por Ryan Brown 1 Perception 2 Selective Perception 3 Social Needs 4 Selective Exposure 5 Personal Needs 6 Needs 7 Selective Retention 8 Drive 9 Wants 10 Physiological Needs needs that are learned during person's life. biological needs such as the need for, drink, rest, and sex. an individual's need for personal satisfaction unrelated to what others think or do. people screen out or modify ideas, messages, and information that conflict with previously learned attitudes and belief. people remember only what they want to remember. a strong stimulus that encourages action to reduce a need. the basic forces that motivate a person to do something. needs concerned with love, friendship, status, and esteem-things that involve a persons interaction with others. how we gather and interpret information from the world around us. our eyes and minds seek out and notice only information that interests us.
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