Social Needs
Personal Needs
Selective Exposure
Wants
Selective Perception
Physiological Needs
Needs
Drive
Selective Retention
Perception
people remember only what they want to remember.
biological needs such as the need for, drink, rest, and sex.
our eyes and minds seek out and notice only information that interests us.
needs that are learned during person's life.
the basic forces that motivate a person to do something.
a strong stimulus that encourages action to reduce a need.
needs concerned with love, friendship, status, and esteem-things that involve a persons interaction with others.
people screen out or modify ideas, messages, and information that conflict with previously learned attitudes and belief.
an individual's need for personal satisfaction unrelated to what others think or do.
how we gather and interpret information from the world around us.