Relacionar Columnas MKTG 360 Chp 5 pt 2Versión en línea MKTG 360 Chp 5 pt 2 por Ryan Brown 1 Personal Needs 2 Perception 3 Selective Retention 4 Selective Perception 5 Needs 6 Drive 7 Physiological Needs 8 Social Needs 9 Wants 10 Selective Exposure an individual's need for personal satisfaction unrelated to what others think or do. people screen out or modify ideas, messages, and information that conflict with previously learned attitudes and belief. biological needs such as the need for, drink, rest, and sex. people remember only what they want to remember. needs that are learned during person's life. how we gather and interpret information from the world around us. our eyes and minds seek out and notice only information that interests us. the basic forces that motivate a person to do something. needs concerned with love, friendship, status, and esteem-things that involve a persons interaction with others. a strong stimulus that encourages action to reduce a need.
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