Relacionar Columnas MKTG 360 Chp 5 pt 2Versión en línea MKTG 360 Chp 5 pt 2 por Ryan Brown 1 Needs 2 Perception 3 Selective Exposure 4 Drive 5 Selective Retention 6 Wants 7 Personal Needs 8 Physiological Needs 9 Selective Perception 10 Social Needs an individual's need for personal satisfaction unrelated to what others think or do. our eyes and minds seek out and notice only information that interests us. biological needs such as the need for, drink, rest, and sex. the basic forces that motivate a person to do something. needs concerned with love, friendship, status, and esteem-things that involve a persons interaction with others. how we gather and interpret information from the world around us. people screen out or modify ideas, messages, and information that conflict with previously learned attitudes and belief. a strong stimulus that encourages action to reduce a need. needs that are learned during person's life. people remember only what they want to remember.
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