Relacionar Columnas MKTG 360 Chp 5 pt 2Versión en línea MKTG 360 Chp 5 pt 2 por Ryan Brown 1 Drive 2 Needs 3 Personal Needs 4 Selective Exposure 5 Social Needs 6 Physiological Needs 7 Selective Retention 8 Wants 9 Selective Perception 10 Perception our eyes and minds seek out and notice only information that interests us. the basic forces that motivate a person to do something. people remember only what they want to remember. biological needs such as the need for, drink, rest, and sex. needs that are learned during person's life. needs concerned with love, friendship, status, and esteem-things that involve a persons interaction with others. a strong stimulus that encourages action to reduce a need. an individual's need for personal satisfaction unrelated to what others think or do. people screen out or modify ideas, messages, and information that conflict with previously learned attitudes and belief. how we gather and interpret information from the world around us.
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