Relacionar Columnas MKTG 360 Chp 5 pt 2Versión en línea MKTG 360 Chp 5 pt 2 por Ryan Brown 1 Selective Retention 2 Perception 3 Drive 4 Selective Perception 5 Selective Exposure 6 Physiological Needs 7 Needs 8 Personal Needs 9 Wants 10 Social Needs how we gather and interpret information from the world around us. needs concerned with love, friendship, status, and esteem-things that involve a persons interaction with others. the basic forces that motivate a person to do something. our eyes and minds seek out and notice only information that interests us. needs that are learned during person's life. an individual's need for personal satisfaction unrelated to what others think or do. people screen out or modify ideas, messages, and information that conflict with previously learned attitudes and belief. a strong stimulus that encourages action to reduce a need. biological needs such as the need for, drink, rest, and sex. people remember only what they want to remember.
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