2
The strategic priorities of the different business processes that create satisfaction for the client and shareholders
6
To analyze the environment, market, development, matrix of strengths, opportunities, weaknesses and threats (SOWT)
7
The strategy to create value and differentiation
9
Objective formulated in the long term, motivates the change and participation of all members of the organization to achieve goals and objectives.
10
Beliefs and collective principles that guide the actions of the organization.
11
Necessary and sufficient aspects to achieve the objectives defined by the organization and to meet all the needs of all the customer.
