Relacionar Columnas MKTG 360 Chp 2 Versión en línea MKTG 360 Chp 2 por Ryan Brown 1 Retention Rate 2 Breakthrough Opportunities 3 Differentiation 4 Acquisition Cost 5 Market Penetration 6 Customer Equity 7 Market Development 8 Competitive Advantage 9 Diversification 10 Product Development the percentage of customers retained as compared to the total number of customers. the expected earnings stream (profitability) of a firm's current and prospective customers over some period of time. opportunities that help innovators develop hard-to-copy marketing strategies that will be very profitable for a long time. moving into totally different lines of business perhaps entirely unfamiliar products, markets, or even levels in the production-marketing system. trying to increase sales by selling present products in new markets. trying to increase sales of a firm's present products in its present markets-probably through a more aggressive marketing mix. the marketing mix is distinct from and better than what's available from a competitor. offering new or improved products for present markets. a firm has a marketing mix that the target market sees as better than a competitor's mix. the expense required to acquire a new customer.
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