Relacionar Columnas MKTG 360 Chp 2 Versión en línea MKTG 360 Chp 2 por Ryan Brown 1 Market Penetration 2 Product Development 3 Diversification 4 Retention Rate 5 Competitive Advantage 6 Acquisition Cost 7 Customer Equity 8 Differentiation 9 Market Development 10 Breakthrough Opportunities trying to increase sales by selling present products in new markets. the marketing mix is distinct from and better than what's available from a competitor. the expense required to acquire a new customer. trying to increase sales of a firm's present products in its present markets-probably through a more aggressive marketing mix. offering new or improved products for present markets. the expected earnings stream (profitability) of a firm's current and prospective customers over some period of time. moving into totally different lines of business perhaps entirely unfamiliar products, markets, or even levels in the production-marketing system. the percentage of customers retained as compared to the total number of customers. a firm has a marketing mix that the target market sees as better than a competitor's mix. opportunities that help innovators develop hard-to-copy marketing strategies that will be very profitable for a long time.
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