Relacionar Columnas MKTG 360 Chp 2 Versión en línea MKTG 360 Chp 2 por Ryan Brown 1 Customer Equity 2 Retention Rate 3 Product Development 4 Competitive Advantage 5 Market Penetration 6 Differentiation 7 Market Development 8 Diversification 9 Breakthrough Opportunities 10 Acquisition Cost the marketing mix is distinct from and better than what's available from a competitor. moving into totally different lines of business perhaps entirely unfamiliar products, markets, or even levels in the production-marketing system. the percentage of customers retained as compared to the total number of customers. trying to increase sales of a firm's present products in its present markets-probably through a more aggressive marketing mix. offering new or improved products for present markets. trying to increase sales by selling present products in new markets. opportunities that help innovators develop hard-to-copy marketing strategies that will be very profitable for a long time. the expected earnings stream (profitability) of a firm's current and prospective customers over some period of time. the expense required to acquire a new customer. a firm has a marketing mix that the target market sees as better than a competitor's mix.
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