Competitive Advantage
Retention Rate
Market Development
Market Penetration
Customer Equity
Diversification
Breakthrough Opportunities
Acquisition Cost
Product Development
Differentiation
the expected earnings stream (profitability) of a firm's current and prospective customers over some period of time.
a firm has a marketing mix that the target market sees as better than a competitor's mix.
opportunities that help innovators develop hard-to-copy marketing strategies that will be very profitable for a long time.
trying to increase sales of a firm's present products in its present markets-probably through a more aggressive marketing mix.
moving into totally different lines of business perhaps entirely unfamiliar products, markets, or even levels in the production-marketing system.
the marketing mix is distinct from and better than what's available from a competitor.
offering new or improved products for present markets.
the expense required to acquire a new customer.
trying to increase sales by selling present products in new markets.
the percentage of customers retained as compared to the total number of customers.