____________________
analytics
help
answer
the
____________________
?
What
happened
?
'
in
all
its
forms
:
What
were
our
____________________
last
quarter
or
last
month
or
yesterday
?
Which
customers
required
the
most
customer
____________________
help
?
Which
____________________
had
the
most
defects
?
Questions
like
these
form
the
foundation
for
a
company's
entire
analytics
strategy
.
For
now
,
regardless
of
the
technology
,
we
need
people
to
ask
those
initial
questions
and
to
set
the
goals
and
associated
key
____________________
indicators
(
KPIs
)
by
which
the
company
will
be
measured
and
managed
.
Descriptive
analytics
are
frequently
associated
with
data
____________________
via
____________________
,
dashboards
,
and
scorecards
.
Visualizations
and
intuitive
user
interfaces
that
adapt
to
various
types
data
can
help
drive
effective
use
of
analytics
technology
.
Visualization
on
its
own
is
only
one
of
several
functions
of
descriptive
analytics
,
as
seen
in
the
video
at
the
start
of
the
lesson
.
