COMMUNICATION
COMMERCE
PRIX
PRIX
VENTE
MARQUES
DIRECTE
PRODUITS
PLACEMENT
DISTRIBUTION
PROMOTION
INDIRECTE
POSITIONNE
DIFFERENTS
CHALANDISE
ASSORTIMENT
4P
E
K
F
X
A
C
N
U
A
S
S
O
R
T
I
M
E
N
T
I
I
Y
Y
U
O
C
H
J
I
E
W
I
D
A
U
H
H
M
R
E
F
I
C
B
O
H
D
I
F
F
E
R
E
N
T
S
P
T
A
S
U
D
U
I
Q
A
I
I
M
E
Y
B
Q
R
P
R
I
X
U
B
P
I
G
O
I
L
S
X
X
P
U
N
V
A
E
Y
D
B
U
E
U
R
J
B
E
A
T
U
N
Y
O
P
R
O
D
U
I
T
S
O
U
E
R
V
I
N
R
E
O
U
I
N
D
I
R
E
C
T
E
K
B
C
J
I
U
D
I
R
E
Q
I
J
C
A
K
C
O
K
P
J
M
T
U
Q
S
I
B
Z
H
P
P
V
O
R
O
O
M
U
N
T
D
E
D
C
S
S
U
A
U
B
R
O
R
I
I
M
S
L
L
P
U
V
P
O
N
E
T
U
N
X
O
E
X
R
A
M
K
L
C
O
B
E
T
V
4
P
I
D
D
Q
M
C
A
R
H
E
I
I
A
S
Q
N
X
H
Q
B
O
Y
G
E
O
O
Y
U
T
R
F
J
I
I
Q
T
Q
O
R
C
N
U
G
X
T
Q
O
A
W
C
Z
I
E
T
E
E
D
M
L
K
Z
D
O
U
I
U
H
O
S
E
S
A
I
I
P
L
A
C
E
M
E
N
T
E
O
E
T
Y
K
T
G
O
T
O
U
P
A
D
Y
E
H
A
O
Y
N
U
D
X
M
V
A
U
V
N
O
R
A
A
I
Y
A
C
O
M
M
U
N
I
C
A
T
I
O
N
U
I
G
P
U
Z
T
I
O
C
V
V
S
Q
I
O
H
D
W
E
O
X
V
J
M
A
R
Q
U
E
S
U
R
O
P
F
F
U
U
E
