1
A form of communication that gives a business direct control over its promotional activities so that it is not dependent on the use of independent media.
2
A paid form of communication that uses independent mass media to promote a firm´s product.
3
The use of technology to build relationships, drive repeat business, and attract new customers by individuals sharing with other individuals.
4
When firms consider how pricing affects consumers` perception of the value of their products.
5
Charging different prices to different groups of consumers for the same product.
6
Charging a price that is in line with or just below the competitors` prices
7
A low – cost unconventional marketing strategy that has an innovative and significant promotional effect.
8
Refers to adding a mark up to the average cost of producing a product.
9
A form of peer – to – peer communication where individuals are encouraged to pass on promotional message within their social networks.
10
A balance of both above – the – line and below - the – line methods used by a firm to support its marketing goals.
11
Charging a low price for a product, usually below its average cost, to attract consumers to buy other higher – priced products.
12
Concerns the design and production of the physical container or wrapper of a product.
