Relacionar Columnas Market researchVersión en línea Match the terms with their definitions por Hannah Leadbeater 1 Field research 2 Observation 3 One-to-one interviews 4 Telephone surveys 5 Testing 6 Postal surveys 7 Desk research 8 Face to face research 9 Panel or group interviews 10 Sample Discussions about new products or advertisements carried out in a group Research is conducted by the firm itself and uses primary data Research carried out by seeing people's reactions to products Research carried out over the phone Research through watching consumer behaviour or potential customer numbers Research is carried out via interviews/ questionnaires in the street In-depth responses conducted by a researcher with one respondent Research conducted from an office using data that has already been collected Research carried out by sending detailed questionnaires targeted at specific consumers A group of people used to represent the views of the wider population
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