Relacionar Columnas Market researchVersión en línea Match the terms with their definitions por Hannah Leadbeater 1 Field research 2 Sample 3 Observation 4 Panel or group interviews 5 Testing 6 Face to face research 7 Telephone surveys 8 Postal surveys 9 One-to-one interviews 10 Desk research In-depth responses conducted by a researcher with one respondent A group of people used to represent the views of the wider population Discussions about new products or advertisements carried out in a group Research is carried out via interviews/ questionnaires in the street Research through watching consumer behaviour or potential customer numbers Research conducted from an office using data that has already been collected Research carried out by sending detailed questionnaires targeted at specific consumers Research carried out by seeing people's reactions to products Research carried out over the phone Research is conducted by the firm itself and uses primary data
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