Telephone surveys
Postal surveys
Panel or group interviews
Testing
Face to face research
Observation
Desk research
Sample
Field research
One-to-one interviews
Research carried out by sending detailed questionnaires targeted at specific consumers
Research conducted from an office using data that has already been collected
Research carried out by seeing people's reactions to products
Discussions about new products or advertisements carried out in a group
Research through watching consumer behaviour or potential customer numbers
In-depth responses conducted by a researcher with one respondent
Research carried out over the phone
Research is carried out via interviews/ questionnaires in the street
A group of people used to represent the views of the wider population
Research is conducted by the firm itself and uses primary data
