1
Obtaining information about what consumers want.
2
A way of segmenting a market based on consumers’ lifestyles, values, attitudes, and self-concepts.
3
Concepts and procedures necessary in designing, producing, maintaining, improving, and obtaining products or services to meet customer needs.
4
A way to segment markets based on vital statistics of the population such as age, race, gender, education level, income level, and occupation.
5
Dividing consumers into groups according to their response to a product.
6
Segmenting a market based on where a person lives.
7
The path a product takes to get from the producer to the consumer.
8
Specific marketing activities designed to have fashion-oriented merchandise at the right time, place, quantity, and price to meet customer demand.
9
A distribution channel in which goods or services are sold indirectly to the consumer through one or more intermediaries.
10
A distribution channel in which the producer sells goods or services to the final user.
11
A business approach that directs all marketing efforts towards customer wants and needs.
12
Channel members that help move products from the producer to the final consumer.
13
The transporting, storing, and handling of goods on their way from the manufacturer to the consumer.
14
The specific segment of a total market that a company desires to have as customers and toward whom it directs its marketing efforts.
15
A combination of decisions a business must make in order to best reach its target market; known as “the four Ps” of marketing—product, place, price, promotion.
16
Communication used to inform, persuade, or remind people about a business’s products.
17
Obtaining the money needed to cover the costs of operating a business
18
The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.
19
Determining a value to charge for goods and services
20
Determining customer needs and wants and responding to those needs and wants through planned, personalized communication intended to influence purchase decisions and ensure satisfaction.
21
The group of all potential customers
