DIFFERENTIATION
SEGMENTATION
SWOTANALYSIS
POSITIONING
COMMODITIES
MULTIBRAND
MARKETING
STRATEGY
PACKAGE
SUPPLY
DEMAND
PRICE
U
O
V
A
U
S
W
O
T
A
N
A
L
Y
S
I
S
F
M
U
L
T
I
B
R
A
N
D
F
L
W
O
M
Z
S
E
E
P
A
C
K
A
G
E
P
I
E
E
J
R
Z
U
E
U
U
O
Y
D
Q
H
D
S
O
F
L
P
I
Q
O
H
I
U
A
C
D
U
T
M
K
U
X
F
R
V
O
C
V
N
T
A
Z
U
I
A
C
A
G
P
U
E
R
N
I
G
A
O
I
E
L
O
O
A
G
R
A
P
O
R
H
H
X
J
I
I
D
D
L
S
U
P
O
K
F
L
U
E
E
O
Q
G
X
T
O
U
Z
B
E
O
X
E
K
Y
X
N
A
P
E
C
U
A
M
U
Y
E
D
S
H
T
Z
G
H
T
H
N
A
I
M
T
M
U
G
R
N
I
U
I
D
I
A
I
F
L
B
A
H
N
O
T
E
C
A
T
I
N
I
G
V
A
I
U
E
N
E
E
C
F
T
U
M
I
A
G
Q
P
C
T
B
D
A
G
S
M
E
J
A
X
E
O
G
O
A
N
Y
I
E
I
O
M
M
G
T
K
R
L
D
N
O
M
E
O
H
O
X
Y
U
B
T
E
O
K
T
Z
U
I
J
I
I
D
O
N
G
B
A
L
N
S
H
A
S
N
A
N
E
O
M
I
E
A
R
Y
O
O
M
L
A
U
Q
I
E
G
Y
B
O
E
D
L
K
D
I
P
R
I
C
E
