Relacionar Columnas 4.01 retail elements in marketVersión en línea retail elements in marketing por Whitley Washington 1 Marketing mix 2 Market segmentation 3 Channel of distribution 4 Promotion 5 Market 6 Indirect distribution 7 Demographic segmentation 8 Financing 9 Marketing 10 Psychographic segmentation 11 Geographic segmentation 12 Market concept Obtaining the money needed to cover the costs of operating a business. A combination of decisions a business must make in order to best reach its target market; known as “the four Ps” of marketing—product, place, price, promotion. The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants. A distribution channel in which goods or services are sold indirectly to the consumer through one or more intermediaries. A business approach that directs all marketing efforts towards customer wants and needs. Communication used to inform, persuade, or remind people about a business’s products. A way to segment markets based on vital statistics of the population such as age, race, gender, education level, income level, and occupation. Segmenting a market based on where a person lives Dividing the entire market into smaller groups having similar characteristics. The group of all potential customers. The path a product takes to get from the producer to the consumer A way of segmenting a market based on consumers’ lifestyles, values, attitudes, and self-concepts.
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