Relacionar Columnas 4.01 retail elements in marketVersión en línea retail elements in marketing por Whitley Washington 1 Psychographic segmentation 2 Demographic segmentation 3 Market 4 Marketing mix 5 Promotion 6 Geographic segmentation 7 Indirect distribution 8 Marketing 9 Financing 10 Market segmentation 11 Market concept 12 Channel of distribution A distribution channel in which goods or services are sold indirectly to the consumer through one or more intermediaries. Communication used to inform, persuade, or remind people about a business’s products. The path a product takes to get from the producer to the consumer A combination of decisions a business must make in order to best reach its target market; known as “the four Ps” of marketing—product, place, price, promotion. A business approach that directs all marketing efforts towards customer wants and needs. Segmenting a market based on where a person lives Obtaining the money needed to cover the costs of operating a business. The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants. The group of all potential customers. Dividing the entire market into smaller groups having similar characteristics. A way of segmenting a market based on consumers’ lifestyles, values, attitudes, and self-concepts. A way to segment markets based on vital statistics of the population such as age, race, gender, education level, income level, and occupation.
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