Relacionar Columnas 4.01 retail elements in marketVersión en línea retail elements in marketing por Whitley Washington 1 Geographic segmentation 2 Marketing mix 3 Market concept 4 Market segmentation 5 Market 6 Psychographic segmentation 7 Financing 8 Promotion 9 Indirect distribution 10 Demographic segmentation 11 Marketing 12 Channel of distribution A way of segmenting a market based on consumers’ lifestyles, values, attitudes, and self-concepts. Segmenting a market based on where a person lives A combination of decisions a business must make in order to best reach its target market; known as “the four Ps” of marketing—product, place, price, promotion. The group of all potential customers. The path a product takes to get from the producer to the consumer Dividing the entire market into smaller groups having similar characteristics. Obtaining the money needed to cover the costs of operating a business. A way to segment markets based on vital statistics of the population such as age, race, gender, education level, income level, and occupation. A distribution channel in which goods or services are sold indirectly to the consumer through one or more intermediaries. A business approach that directs all marketing efforts towards customer wants and needs. The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants. Communication used to inform, persuade, or remind people about a business’s products.
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