Relacionar Columnas 4.01 retail elements in marketVersión en línea retail elements in marketing por Whitley Washington 1 Promotion 2 Marketing mix 3 Market concept 4 Psychographic segmentation 5 Financing 6 Geographic segmentation 7 Marketing 8 Indirect distribution 9 Market 10 Market segmentation 11 Demographic segmentation 12 Channel of distribution The group of all potential customers. Segmenting a market based on where a person lives Obtaining the money needed to cover the costs of operating a business. A business approach that directs all marketing efforts towards customer wants and needs. Communication used to inform, persuade, or remind people about a business’s products. Dividing the entire market into smaller groups having similar characteristics. A way to segment markets based on vital statistics of the population such as age, race, gender, education level, income level, and occupation. The path a product takes to get from the producer to the consumer A way of segmenting a market based on consumers’ lifestyles, values, attitudes, and self-concepts. A distribution channel in which goods or services are sold indirectly to the consumer through one or more intermediaries. The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants. A combination of decisions a business must make in order to best reach its target market; known as “the four Ps” of marketing—product, place, price, promotion.
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