Geographic segmentation
Market concept
Financing
Promotion
Psychographic segmentation
Marketing
Marketing mix
Market
Indirect distribution
Market segmentation
Channel of distribution
Demographic segmentation
A way of segmenting a market based on consumers’ lifestyles, values, attitudes, and self-concepts.
A distribution channel in which goods or services are sold indirectly to the consumer through one or more intermediaries.
A way to segment markets based on vital statistics of the population such as age, race, gender, education level, income level, and occupation.
The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.
The path a product takes to get from the producer to the consumer
Obtaining the money needed to cover the costs of operating a business.
A combination of decisions a business must make in order to best reach its target market; known as “the four Ps” of marketing—product, place, price, promotion.
Dividing the entire market into smaller groups having similar characteristics.
Communication used to inform, persuade, or remind people about a business’s products.
The group of all potential customers.
A business approach that directs all marketing efforts towards customer wants and needs.
Segmenting a market based on where a person lives
