Relacionar Columnas 4.01 retail elements in marketVersión en línea retail elements in marketing por Whitley Washington 1 Market segmentation 2 Psychographic segmentation 3 Geographic segmentation 4 Channel of distribution 5 Indirect distribution 6 Market 7 Marketing mix 8 Marketing 9 Market concept 10 Financing 11 Demographic segmentation 12 Promotion The group of all potential customers. A combination of decisions a business must make in order to best reach its target market; known as “the four Ps” of marketing—product, place, price, promotion. A way of segmenting a market based on consumers’ lifestyles, values, attitudes, and self-concepts. Communication used to inform, persuade, or remind people about a business’s products. A way to segment markets based on vital statistics of the population such as age, race, gender, education level, income level, and occupation. The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants. Segmenting a market based on where a person lives A distribution channel in which goods or services are sold indirectly to the consumer through one or more intermediaries. A business approach that directs all marketing efforts towards customer wants and needs. The path a product takes to get from the producer to the consumer Dividing the entire market into smaller groups having similar characteristics. Obtaining the money needed to cover the costs of operating a business.
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