Relacionar Columnas Gated and Packaged SuburbiaVersión en línea Creating an aesthetically pleasing environment through branding and packaging. por Karim Youssef 1 Foreign place name give signification to a place and suggest that they are 2 Constructing niceness in Chinese suburbia is achieved through 3 The discourse of 'small-town' community is described as a 4 Branding is used as a status symbol and to 5 The issue with gated Chinese developments is not the gating, but 6 Aesthetic demand for particular styles tends to 7 The term 'bourgeois utopia' refers to 8 The function of the gate in lifestyle communities is 9 Prestige communities are also referred to as 10 The entrepreneurial city is a phenomenon of 11 The function of the gate in prestige communities is 12 Reasons for packaging and branding are established communities. communitarian trap. a mixture of foreign and indigenous elements. to construct niceness, and market competition. to define the boundary of services. more symbolic. exploit the common social mentality. privatize public space. Westernization and evolving into a highly decorative form. purified communities. aesthetization and neoliberal (sub)urbanism. ideal images of the good life.