Her product would be quite similar to the products and services offered by her competitors.
People are more and more aware of their own image and they constantly request new beauty services.
There are several beauty salons in the town next to hers, but just one in her town.
Commercial premises in her city have a very high price, so it is necessary a big investment.
The number of suppliers in her area is small and it is difficult to negotiate prices with them.
Threat of substitute products or services
Competitive rivalry
Supplier power
Possibility of entry of new competitors
Buyer power