Relacionar Columnas ML Upper Unit 2Versión en línea Match por Мария Сивак 1 Product Portfolio 2 Product Placement 3 Market Penetration 4 Customer Base 5 Customer Retention 6 Product Feature 7 Marketing Mix 8 Brand Extension 9 Market Adaptation 10 Marketing Plan A document outlining the marketing strategy, tactics, goals, and budget for a specific time frame. Expanding a brand into new categories or product lines to attract a wider audience and leverage existing brand equity. The activities aimed at keeping existing customers loyal and engaged with the brand over time. The unique characteristics or attributes of a product Adjusting products or services based on cultural preferences and local market demands. The overall framework that includes product, price, place, and promotion strategies used to market a product or service Strategies implemented to increase sales of existing products in the current market. A technique where products are strategically placed in media or events to enhance visibility and increase brand exposure. The number of customers a business serves and their diversity, which can include various segments of the market. The range of products offered by a company to cater to different customer needs and preferences.