Crear
Customer Base
Product Portfolio
Product Feature
Marketing Mix
Brand Extension
Customer Retention
Market Penetration
Market Adaptation
Marketing Plan
Product Placement
The range of products offered by a company to cater to different customer needs and preferences.
A document outlining the marketing strategy, tactics, goals, and budget for a specific time frame.
The activities aimed at keeping existing customers loyal and engaged with the brand over time.
Strategies implemented to increase sales of existing products in the current market.
The overall framework that includes product, price, place, and promotion strategies used to market a product or service
Expanding a brand into new categories or product lines to attract a wider audience and leverage existing brand equity.
A technique where products are strategically placed in media or events to enhance visibility and increase brand exposure.
The unique characteristics or attributes of a product
Adjusting products or services based on cultural preferences and local market demands.
The number of customers a business serves and their diversity, which can include various segments of the market.