Relacionar Columnas ML Upper Unit 2Versión en línea Match por Мария Сивак 1 Product Placement 2 Product Portfolio 3 Market Penetration 4 Marketing Mix 5 Brand Extension 6 Customer Base 7 Market Adaptation 8 Marketing Plan 9 Product Feature 10 Customer Retention The unique characteristics or attributes of a product A technique where products are strategically placed in media or events to enhance visibility and increase brand exposure. The activities aimed at keeping existing customers loyal and engaged with the brand over time. The range of products offered by a company to cater to different customer needs and preferences. A document outlining the marketing strategy, tactics, goals, and budget for a specific time frame. The number of customers a business serves and their diversity, which can include various segments of the market. Strategies implemented to increase sales of existing products in the current market. Expanding a brand into new categories or product lines to attract a wider audience and leverage existing brand equity. The overall framework that includes product, price, place, and promotion strategies used to market a product or service Adjusting products or services based on cultural preferences and local market demands.