Relacionar Columnas ML Upper Unit 2Versión en línea Match por Мария Сивак 1 Product Portfolio 2 Product Feature 3 Customer Retention 4 Market Adaptation 5 Brand Extension 6 Marketing Mix 7 Marketing Plan 8 Product Placement 9 Customer Base 10 Market Penetration The range of products offered by a company to cater to different customer needs and preferences. Expanding a brand into new categories or product lines to attract a wider audience and leverage existing brand equity. The overall framework that includes product, price, place, and promotion strategies used to market a product or service A technique where products are strategically placed in media or events to enhance visibility and increase brand exposure. The unique characteristics or attributes of a product The number of customers a business serves and their diversity, which can include various segments of the market. The activities aimed at keeping existing customers loyal and engaged with the brand over time. A document outlining the marketing strategy, tactics, goals, and budget for a specific time frame. Strategies implemented to increase sales of existing products in the current market. Adjusting products or services based on cultural preferences and local market demands.
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