Relacionar Columnas ML Upper Unit 2Versión en línea Match por Мария Сивак 1 Customer Retention 2 Product Feature 3 Product Placement 4 Product Portfolio 5 Brand Extension 6 Market Adaptation 7 Market Penetration 8 Customer Base 9 Marketing Mix 10 Marketing Plan The number of customers a business serves and their diversity, which can include various segments of the market. The range of products offered by a company to cater to different customer needs and preferences. The activities aimed at keeping existing customers loyal and engaged with the brand over time. Expanding a brand into new categories or product lines to attract a wider audience and leverage existing brand equity. The unique characteristics or attributes of a product A document outlining the marketing strategy, tactics, goals, and budget for a specific time frame. Strategies implemented to increase sales of existing products in the current market. The overall framework that includes product, price, place, and promotion strategies used to market a product or service Adjusting products or services based on cultural preferences and local market demands. A technique where products are strategically placed in media or events to enhance visibility and increase brand exposure.