Sustainability
Brand Loyalty
Discretionary Income
Advertising
Peer Pressure
Status Symbol
Influencer
Impulsive Buying
Materialism
Consumerism
The amount of money that a person has available to spend after all necessary expenses have been paid.
A physical object or possession that is meant to show a person’s social or economic status.
The tendency of consumers to continue buying the same brand of goods rather than competing brands.
The influence exerted by a peer group on its individual members to fit in with the group's expectations or behaviors.
The ability to be maintained at a certain rate or level, often referring to the avoidance of depletion of natural resources in consumer practices.
The act of making unplanned purchases based on emotions rather than careful thinking.
WHo has the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience.
The activity of producing advertisements for commercial products or services to influence consumer behavior.
he belief that increasing consumption of goods and services is beneficial for the economy and personal happiness.
A tendency to consider material possessions and physical comfort as more important than spiritual or intellectual values.