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justify

determine

maintain

embrace

carry out

achieve

track

the right price (= establish or calculate the right price)

campaign performance (= record a campaign’s progress over time)

a high price tag (= give good reasons for setting a high price)

a return on investment (= obtain a profit from an activity you’ve invested in)

market research (= conduct market research)

a competitive edge (= keep an advantage over competitors)

a new technology (= accept a new technology with enthusiasm)