TYPES OF ADVERTISEMENTS

Focused on selling a ____________________ or ____________________ , product advertisements take three forms : ( 1 ) pioneering or informational , ( 2 ) competitive or persuasive , and ( 3 ) ____________________ .
Used in the introductory stage of the product life cycle , ____________________ advertisements tell people what a product is , what it can do , and where it can be found . The key objective of a pioneering ____________________ is to inform the target market . ____________________ ads , particularly those with specific message content , have been found to be interesting , convincing , and effective .

Advertising that ____________________ a specific brand ? s features and benefits is competitive . The objective of these messages is to persuade the ____________________ market to select the firm ? s brand rather than that of a competitor . An increasingly common form of ____________________ advertising is ____________________ advertising , which shows one brand ? s strengths relative to those of ____________________ .

Reminder ____________________ is used to ____________________ previous ____________________ of a product . It is good for ____________________ that have achieved a well - recognized position and are in the mature phase of their product life cycle . ____________________ type of reminder ad , ____________________ , is used to ____________________ current users they made the ____________________ choice .