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Making an economic choice creates a ____________________ because alternatives must be given up , which results in the loss of benefit that the ____________________ would have provided . For example , if an individual has £10 to spend , and if books are $10 and a CD is $10 , buying a book means the loss of the ____________________ that would have been gained from the CD . Similarly , land and other resources , which have been used to build a new school could have been used to build a new factory . The loss of the next best ____________________ represents the ____________________ sacrifice and is referred to as ____________________ cost . The opportunity cost of choosing the school is the ____________________ of the factory , and what could have been produced .