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1. 
What is the first step in developing an advertising program?
A.
Identifying the target audience
B.
Creating the ad copy
C.
Selecting the media
D.
Setting the budget
2. 
Which of the following is NOT a component of the advertising program?
A.
Product pricing strategy
B.
Budget allocation
C.
Message content
D.
Media selection
3. 
What is the purpose of setting advertising objectives?
A.
To provide clear goals for the campaign
B.
To create the ad copy
C.
To select the media channels
D.
To determine the ad budget
4. 
What is the role of the creative strategy in advertising?
A.
To develop the message content and design
B.
To set the advertising budget
C.
To evaluate campaign performance
D.
To analyze the target audience
5. 
Which factor is important to consider when selecting media for advertising?
A.
Reach and frequency
B.
Creative message design
C.
Competitor analysis
D.
Product pricing strategy
6. 
What does the term 'advertising appeal' refer to?
A.
The cost of running an ad campaign
B.
The media channels selected
C.
The target audience demographics
D.
The approach used to attract the target audience
7. 
What is the purpose of evaluating an advertising program?
A.
To set the advertising budget
B.
To identify the target audience
C.
To develop the creative strategy
D.
To assess the effectiveness of the campaign
8. 
What is the final step in the advertising program development process?
A.
Implementing the campaign
B.
Setting the advertising objectives
C.
Selecting the media channels
D.
Creating the ad copy
9. 
Why is it important to monitor and control the advertising program?
A.
To change the target audience
B.
To ensure the campaign stays on track and meets objectives
C.
To increase the ad budget
D.
To modify the creative strategy
10. 
What is the key benefit of a well-developed advertising program?
A.
Increased brand awareness and sales
B.
Reduced advertising costs
C.
Lower customer engagement
D.
Higher competitor market share