loyalty
stretching
name
awareness
image
how familiar people are with a brand (or its logo and slogan)
the title given to a product by the company that makes it
the ideas and beliefs people have about a brand
using an existing name on another type of product
the tendency to always buy a particular brand
endorsement
placement
lifecycle
range
launch
the introduction of a product to the market
when products are used in films or TV programmes
the length of time people continue to buy a product
the use of a well-known person to advertise products
the set of products made by a company
challenger
segment
share
leader
research
information about what consumers want or need
the best-selling product or brand in a market
the second best-selling product or brand in a market
the percentage of sales a company has
customers of a similar age, income level or social group