SPONSORSHIP
COMMERCIAL
PROMOTE
JINGLE
MISLEADING
SHOCKING
EFFECTIVE
PERSUASIVE
DULL
WITTY
EXOTIC
ENDORSEMENT
S
H
O
C
K
I
N
G
X
E
R
P
U
P
G
J
U
Y
A
U
V
S
E
O
G
E
O
A
I
E
I
I
W
N
F
L
K
N
O
N
X
N
S
X
D
Y
F
A
A
O
I
O
S
A
G
O
J
T
E
I
U
L
T
D
U
O
R
L
X
T
C
C
Z
I
L
S
A
S
R
D
E
I
T
R
C
F
R
U
E
E
N
S
H
W
I
E
Z
E
T
M
D
I
L
E
H
A
V
M
P
E
E
U
X
A
E
S
I
I
E
M
Z
N
U
O
O
P
M
O
I
N
P
O
T
E
T
O
M
O
R
P
W
M
K
C
