COST PLUS AND PENETRATION PRINCING (D)

____________________ refers to the money ____________________ pay or give up for ____________________ or using a
good or ____________________ .

Cost - ____________________ pricing refers to ____________________ a mark - up to the ____________________ cost of
producing a ____________________ . The ____________________ - up is a ____________________ of the ____________________ a firm wishes to gain for every ____________________ that it sells . The ____________________ cost is the cost per ____________________ or the total ____________________ divided by the ____________________ of products produced .

Price for a ____________________ with the aim of attracting a large
number of ____________________ quickly and ____________________ a high ____________________ share is known as ____________________ pricing .

This could be used by ____________________ either introducing a
____________________ product to an ____________________ market or entering new ____________________ with existing ____________________ . This is a ____________________ used in mass ____________________ . Then as a ____________________ gains market ____________________ , it can start to ____________________ its price slowly . For example , IKEA is ____________________ to have entered the Chinese market by ____________________ this strategy .