Completar Frases COST PLUS AND PENETRATION PRINCING (D)Versión en línea THE SECOND P FROM MARKETING MIX por JUAN JOSE NARANJO SANCHEZ 1 Price customers service having refers to the money pay or give up for or using a good or . 2 adding plus percentage unit average cost number profit average product product mark Cost - pricing refers to a mark - up to the cost of producing a . The - up is a of the a firm wishes to gain for every that it sells . The cost is the cost per or the total divided by the of products produced . 3 customers gaining product penetration market Price for a with the aim of attracting a large number of quickly and a high share is known as pricing . 4 new using increase share existing strategy businesses marketing products known markets firm This could be used by either introducing a product to an market or entering new with existing . This is a used in mass . Then as a gains market , it can start to its price slowly . For example , IKEA is to have entered the Chinese market by this strategy .
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