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Computer & Marketing 1
Author :
infomind tests
1.
1 Megabyte is equivalent to_________.
A.
1000 KB
B.
1024 KB
C.
1000 B
D.
1024 B
2.
. Collection of tracks on a disk forms ____________.
A.
Sector
B.
Cylinder
C.
Spindle
D.
Directory
3.
Collection of sector forms a____________.
A.
Track
B.
Cylinder
C.
Block
D.
Disk
4.
. Taking back-up of a file against crash is a ____________.
A.
Preventive measure
B.
Curative measure
C.
Decisive measure
D.
Both (a) & (b)
5.
. Which of the following is the fastest?
A.
Tapes
B.
Hard disk
C.
Floppy disks
D.
CDs
6.
A disk where number of sectors are fixed is called ____________?
A.
Floppy
B.
CD
C.
Hard sectored
D.
Soft sectored
7.
Which of the following is a network where a huge computer does all computing and front end PCs are dumb terminals?
A.
Mainframes
B.
Client Server
C.
Master Slave
D.
Internet
8.
Which of the following reduces the processing time?
A.
Parallel computing
B.
Using more cache
C.
Multi-processing
D.
Either (a) or (b)
9.
. What is NOT a feature of networking ?
A.
Reliability
B.
Greater storage space
C.
Connectivity
D.
All are features of networking
10.
. A modem that can’t be moved from its position is called _______________.
A.
Intelligent Modem
B.
Acoustic coupler
C.
Direct connect
D.
Fixed modem
11.
. Which of the following transmission techniques let computer to alternatively send and receive data?
A.
Simplex
B.
Half duplex
C.
Full duplex
D.
Multiplexing
12.
Which of the transmission techniques lets you send & receive data simultaneous by?
A.
Simplex
B.
Half duplex
C.
Full duplex
D.
Multiplexing
13.
Which of the following transmission techniques permits data flow in only one direction
A.
Simplex
B.
Half duplex
C.
Full duplex
D.
Multiplexing
14.
Which of the following combines signals from different sources into one and sends on a faster channel?
A.
Simplex
B.
Half duplex
C.
Full duplex
D.
Multiplexing
15.
A device that receives data from slow speed devices, and transmits it to different locations is called?
A.
Remote concentrator
B.
Message switcher
C.
Front end processor
D.
Demux
16.
The main computer that processes information is called ___________.
A.
Host
B.
Mainframe
C.
Master
D.
Either (a) or (c)
17.
Which of the following relieves the host computer from tedious jobs and does them itself?
A.
Remote concentrator
B.
Message switcher
C.
Front end processor
D.
Demux
18.
Which of the following chooses correct data path for an incoming message and forwards it to relevant line?
A.
Remote concentrator
B.
Message switcher
C.
Front end processor
D.
Demux
19.
. ________ is an "opposite" of multiplexer
A.
Remote concentrator
B.
Message switcher
C.
Front end processor
D.
Demux
20.
Ethernet is an example of _______________.
A.
LAN
B.
WAN
C.
MAN
D.
Internet work
21.
Cross-selling covers
A.
identifying customer needs
B.
matching the products to customer needs
C.
convincing the customers of product benefits
D.
All of these
22.
. A prospect means
A.
any customer who walks into the bank
B.
an employee of a bank
C.
a customer who is likely to be interested in bank’s product or service
D.
a depositor of the bank
23.
. The advantages of telephone interview are
A.
relatively low cost per interview
B.
good for reaching important people who are inaccessible
C.
securing co-operation which is not always possible
D.
Only (1) and (2)
24.
The best advertisement is
A.
glow sign boards
B.
on internet
C.
TV, Media
D.
a satisfied customer
25.
. Acid test of a brand is
A.
brand preference
B.
brand awareness
C.
brand acceptability
D.
brand loyalty
26.
. The Creation of Utility “concept was propounded by”
A.
FE Clark
B.
Paul Mazur
C.
Richard Buskirk
D.
Peter F Drucker
27.
The Delivery of Standard of Living” concept was propounded by
A.
Richard Buskirk
B.
Paul Mazur
C.
FE Clark
D.
Peter F Drucker
28.
Middlemen are nothing but social parasites and the sooner they are eliminated the better for society.” This statement is related
A.
advantages of middlemen
B.
disadvantages caused to consumers due to middlemen
C.
disadvantages caused to producers
D.
disadvantages caused to government regulations
29.
. A situation in which consumer purchases are unplanned is called
A.
irregular demand
B.
unwholesome buying
C.
impulse buying
D.
latent demand
30.
. The factor(s) which affect(s) product mix is/are
A.
changes in market demand
B.
production capacity
C.
marketing capacity
D.
All the above
31.
. Credit cards are used for
A.
cash withdrawals
B.
purchase of air tickets
C.
purchase of consumable items from retail outlets
D.
All of these
32.
. ATMs are
A.
branches of banks
B.
manned counters of banks
C.
unmanned cash dispensers
D.
All of these
33.
. Marketing is successful when
A.
demand exceeds supply
B.
supply exceeds demand
C.
exports are heavy and costly
D.
salesmen are effectively trained
34.
In Marketing, market penetration means
A.
entering likely purchasers’ houses
B.
entering stores and shops
C.
covering a wide area of the market
D.
All the above
35.
Innovation in marketing helps in
A.
designing new products
B.
improving marketing functions
C.
increasing sales
D.
new methods for increasing prospects
36.
. Product mix means
A.
distributing a mix of products
B.
collecting ideas to sell better
C.
satisfying the customers
D.
various products designed by the company
37.
. Selling skills are judged by
A.
number of goods sold
B.
amount of profit earned
C.
number of customers converted
D.
All the above
38.
. I understand marketing as
A.
only a process of selling
B.
meeting human and social needs profitably
C.
focusing on customers
D.
Only 2) and 3)
39.
For a financial organisation like bank, MIS means
A.
Middle Income Scheme
B.
Management Information System
C.
Management of Information & Science
D.
Marketing Information System
40.
. The balance sheet of an organisation gives information regarding
A.
result of operations for a particular period
B.
the financial position as on a particular date
C.
the operating efficiency of the firm
D.
financial position during a particular period