APPEAL
BRAND
CAPTURE
EYECATCHING
MEMORY
PERSUASIVE
REVIEW
SOCIALMEDIA
TRENDY
TRUST
M
C
E
R
B
Z
C
D
Y
G
G
E
T
A
N
E
A
N
D
Z
N
P
M
R
Z
P
T
V
N
G
I
O
E
O
U
Z
D
T
E
I
H
A
M
R
R
S
E
R
R
U
C
E
A
U
S
Y
T
U
T
B
T
R
X
W
U
U
S
O
C
I
A
L
M
E
D
I
A
U
A
C
C
T
C
L
R
U
S
S
W
M
E
Y
L
B
R
A
N
D
I
O
Y
R
A
A
Q
A
U
J
E
V
E
A
P
P
E
A
L
O
S
F
E
