Imprimir Froggy Jumps: CRM Quiz ()

1. What does CRM stand for?

A

Customer Relationship Management

B

Customer Retention Management

C

Customer Resource Management

2. What is the main goal of CRM?

A

To improve customer relationships and increase customer satisfaction

B

To reduce costs and increase profits

C

To automate business processes

3. Which of the following is not a benefit of CRM?

A

Increased employee productivity

B

Improved customer service

C

Enhanced customer loyalty

4. What is the purpose of a CRM system?

A

To store and manage customer data

B

To track sales performance

C

To analyze market trends

5. What is data mining?

A

A software tool for managing customer data

B

A process used by companies to turn raw data into useful information

C

A marketing campaign to attract new customers