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1. Which of the following is NOT a type of nonstore retailing?
A
Vending Machines
B
Department stores
C
Direct marketing
2. _____ uses only a limited number of outlets for products in each geographic area.
A
Selective distribution
B
Exclusive distribution
C
Intensive distribution
3. Which channel allows the producers to earn the largest profit.
A
Channel ２: Producers --> Retailers --> consumers
B
Channel 1: Producers --> consumers
C
Channel 3 : Producers --> Wholesalers --> Retailers --> consumers
4. It refers to a large number of shops under the same management. Shop design, products and prices are standardized.
A
Multiple shops
B
Leased shops
C
Category killers
5. Wholesalers do not _____ to / for producers.
A
provide market information
B
assume credit risks
C
provide financial aids
6. A single retail outlet is given an exclusive right to sell the products in a geographic area
A
Intensive distribution
B
Selective distribution
C
Exclusive distribution
7. _____ is NOT a middleman in a distribution channel.
A
Retailer
B
Producer
C
Wholesaler
8. When deciding a distribution channel, ____ should NOT be considered.
A
production capabilities
B
target market
C
credit risks
9. ___ uses as many outlets as possible to carry its products e.g. convenient goods
A
Exclusive distribution
B
Intensive distribution
C
Selective distribution
10. Retailers do NOT ______ to / for producer.
A
provide breaking bulk service
B
anticipate suppliers’ demand
C
provide advice and information