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1. What is advertising media?
A
The various ways companies advertise their products
B
The various products a company might sell
C
The various ways companies create new products
2. Why is advertising important or companies?
A
Helps get more employees to work for them
B
Helps boost sales and keep customers away
C
Helps them reach their customers and boost sales
3. What type of adveritising media is TV?
A
Outdoor Media
B
Broadcast Media
C
Online Media
4. What type of advertising media is radio?
A
Broadcast Media
B
Specialty Media
C
Print Media
5. Newspapers represent...
A
Specialty Media
B
Broadcast Media
C
Print Media
6. Pop-up ads on a website represent
A
Outdoor Media
B
Online Media
C
Specialty Media
7. A giant billboard represents...
A
Outdoor Media
B
Print Media
C
Online Media
8. Free gifts that are given out at sports games are considered to be
A
Specialty Media
B
Online Media
C
Print Media
9. What do we consider when determining a target audience?
A
Age, Height, Weight
B
Special Interests, Age, Gender
C
Gender, Product, Slogan
10. What is a target market/target audience?
A
A group of consumers that a product is aimed for
B
A group of products that share the same company
C
A group of consumers that don't like your product
11. The idea that using this product will put you ahead of the times.
A
Plan Folks
B
Avante Guarde
C
Bribery
12. Using positive ideas, images and words to imply that the product is positive
A
Transfer
B
Slogan
C
Snob Appeal
13. Showing that the product is used and needed by regular people and families.
A
Snob Appeal
B
Testimonial
C
Plain Folks
14. Suggesting that using this product will move you to a more elite status
A
Celebrity Endorsement
B
Snob Appeal
C
Band Wagon
15. Offers you something extra
A
Transfer
B
Band Wagon
C
Bribery
16. Suggests you should join the crowd in buying this product so that you aren't the only one without it
A
Band Wagon
B
Testimonial
C
Celebrity Endorsement
17. A catchy phrase that people will remember
A
Repetition
B
Slogan
C
Transfer
18. Slogan or ideas being presented over and over
A
Slogan
B
Repetition
C
Avante Guarde
19. Using a satisfied customer to talk about their experience
A
Bribery
B
Band Wagon
C
Testimonial
20. Having a famous person use or advertise a product
A
Avante Guarde
B
Celebrity Endorsement
C
Testimonial
21. Which type of appeal speaks to the credibility of the product, often using doctors or celebrities to justify themselves?
A
Ethos
B
Logos
C
Pathos
22. Which type of appeal speaks to logic or reason, often using facts or evidence to promote their product?
A
Ethos
B
Logos
C
Pathos
23. Which type of appeal speaks to our emotions, often using humour?
A
Ethos
B
Logos
C
Pathos