PLANOFDISTRIBUTION
INTERMEDIARIES
NEGOTIATION
ADAPTATION
CONSUMER
PRODUCER
CHANNEL
MARKET
E
L
W
N
E
G
O
T
I
A
T
I
O
N
G
F
M
A
E
D
T
T
C
N
I
Q
A
U
I
G
U
U
N
O
I
X
F
S
S
V
E
T
M
O
S
A
N
J
E
Q
M
I
T
C
C
M
U
N
A
A
I
N
A
I
I
Y
I
H
F
Z
O
J
I
I
Z
I
M
M
E
B
B
W
D
T
W
M
N
H
R
O
V
L
A
A
A
O
A
B
L
C
H
J
I
U
F
U
T
W
N
Z
T
O
T
C
P
U
R
O
U
A
E
I
A
B
A
P
E
O
N
V
A
S
I
Z
A
Q
K
A
G
N
U
P
K
I
L
L
R
O
G
J
F
O
U
Z
U
R
E
Z
R
U
E
O
K
R
E
T
M
U
S
I
H
C
U
I
Z
Y
T
E
Z
H
U
E
S
T
N
F
E
T
B
E
I
O
P
R
O
D
U
C
E
R
O
U
K
S
N
U
D
Q
P
U
H
N
U
X
N
H
K
Q
J
O
B
O
A
I
A
B
I
H
E
W
A
S
I
I
O
A
I
I
L
R
A
S
J
D
H
U
A
Y
Y
E
I
U
V
L
I
I
K
H
U
I
T
M
M
F
C
E
R
A
A
B
O
M
V
X
T
R
U
E
E
A
R
Q
W
O
I
I
I
A
K
M
V
E
Y
Z
A
A
O
O
Q
O
Z
U
Y
N
A
W
E
S
E
I
F
R
A
U
T
G
V
H
O
I
U
Z
F
A
U
E
S
Y
P
O
O
N
C
F
P
C
N
O
Q
W
Q
V
I
L
A
A
I
A
G
D
E
U
G
Q
A
Z
P
Y
H
V
E
P
E
P
U
A
A
H
Q
Y
L
S
F
A
D
V
V
S
V
O
U
E
P
G
T
I
O
W
H
U
L
Q
X
K
A
U
H
R
E
I
