Relacionar Columnas Marketing vocabularyVersión en línea Match the columns por Andrés Anaya 1 A celebrity endorsement 2 Word-of-mouth marketing 3 A free sample 4 Search-engine marketing 5 Coupon codes 6 Comparative marketing 7 Product placement 8 A loyalty program promotes a product or service related to your search on the results page. gets attention for products when they are shown in movies or on TV shows. lets people try a product they weren't planning on buying. points out the superiority of a product over its competitors. can be obtained at many websites or magazines and entitle customers to discounts. occurs when satisfied customers tell others about their positive experience. rewards customers for repeatedly purchasing products from one retailer. links the name and image of a famous person to a product.
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