Relacionar Columnas Marketing vocabularyVersión en línea Match the columns por Andrés Anaya 1 Product placement 2 A celebrity endorsement 3 Coupon codes 4 Word-of-mouth marketing 5 A loyalty program 6 Search-engine marketing 7 Comparative marketing 8 A free sample promotes a product or service related to your search on the results page. links the name and image of a famous person to a product. occurs when satisfied customers tell others about their positive experience. gets attention for products when they are shown in movies or on TV shows. can be obtained at many websites or magazines and entitle customers to discounts. points out the superiority of a product over its competitors. lets people try a product they weren't planning on buying. rewards customers for repeatedly purchasing products from one retailer.