A loyalty program
A free sample
A celebrity endorsement
Comparative marketing
Search-engine marketing
Word-of-mouth marketing
Product placement
Coupon codes
rewards customers for repeatedly purchasing products from one retailer.
links the name and image of a famous person to a product.
occurs when satisfied customers tell others about their positive experience.
gets attention for products when they are shown in movies or on TV shows.
lets people try a product they weren't planning on buying.
promotes a product or service related to your search on the results page.
points out the superiority of a product over its competitors.
can be obtained at many websites or magazines and entitle customers to discounts.