Relacionar Columnas Marketing vocabularyVersión en línea Match the columns por Andrés Anaya 1 A free sample 2 Product placement 3 Comparative marketing 4 A loyalty program 5 Coupon codes 6 A celebrity endorsement 7 Word-of-mouth marketing 8 Search-engine marketing points out the superiority of a product over its competitors. can be obtained at many websites or magazines and entitle customers to discounts. promotes a product or service related to your search on the results page. gets attention for products when they are shown in movies or on TV shows. lets people try a product they weren't planning on buying. links the name and image of a famous person to a product. rewards customers for repeatedly purchasing products from one retailer. occurs when satisfied customers tell others about their positive experience.
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