Relacionar Columnas Marketing vocabularyVersión en línea Match the columns por Andrés Anaya 1 Search-engine marketing 2 Coupon codes 3 A loyalty program 4 A celebrity endorsement 5 A free sample 6 Word-of-mouth marketing 7 Comparative marketing 8 Product placement occurs when satisfied customers tell others about their positive experience. rewards customers for repeatedly purchasing products from one retailer. promotes a product or service related to your search on the results page. can be obtained at many websites or magazines and entitle customers to discounts. points out the superiority of a product over its competitors. gets attention for products when they are shown in movies or on TV shows. links the name and image of a famous person to a product. lets people try a product they weren't planning on buying.