2.
The opportunities that companies have to provide information to customers during their customer journey, are known as:
A
Touch points
B
Critical moments
C
Informative pills
3.
Of the factors that affect consumers in their purchasing decision process, companies can work most on:
A
The situational elements
B
The socio-cultural factors
C
The marketing mix
4.
In the purchasing decision process, a situational factor is:
A
The reference groups
B
The time of purchase
C
The marketing mix
5.
A buyer persona represents a:
A
Real customer
B
Loyal customer
C
Ideal customer
6.
The creation of the buyer persona is based on:
A
Intuition
B
Decision criteria
C
Research and data
7.
According to the Buyer Persona Institute, one of the factors that provides information about the consumer's purchasing decision is:
A
The barriers perceived by the consumer
B
The price of the product
C
The marketing message of the company
8.
According to the Buyer Persona Institute, that in the same situation a person decides to buy a product to solve the need or problem, while another person decides not to buy it, responds to:
A
Decision criteria
B
Priority initiatives
C
Success factors
9.
The information to create a buyer persona can be obtained using tools such as:
A
GameCheck
B
SteamSpy
C
PersonaCreation
10.
The most valuable information of the buyer persona lies in:
A
Demographic data
B
The challenges and problems
C
The identifiers
11.
In video games, to players an intrusive or overly long tutorial can mean:
A
An insight
B
A touch point
C
A pain point
12.
The company has reacted based on:
A
An insight
B
Market research
C
Empirical data
13.
Symbolizes the customer profile:
A
B
C
14.
This customer journey lacks the phases of:
A
Consideration and retention
B
Retention and advocacy
C
Awareness and consideration
15.
The main difference between a buyer persona and a target audience is that:
A
The buyer persona refers to someone specifically
B
The buyer persona represents the target as a whole
C
The target is a semi-fictional portrait of the customer
