Relacionar Columnas Trade fair terminology GROUP BVersión en línea Vocab matching por Oliver Sterland 1 lead 2 prospect 3 B2C 4 B2B 5 persona 6 Call to action (CTA) 7 booth 8 swag 9 ROI 10 flyer characters created to represent the different user types within a targeted demographic, attitude or behaviour set that might use a site, brand or product a similar way. a person regarded as likely to succeed or as a potential customer, client, etc. Business to Customer Business to Business An invitation to a potential customer to behave in a desired way, which will bring them closer to making a purchase. a small give-away pamphlet, with a carefully crafted, shortened message, displaying all the features of 'AIDA' (Attention, Interest, Desire and Action) a person regarded as likely to succeed or as a potential customer, client, etc. return on investment Examples of this would be free pens, prizes or bags. These would all carry the company's name and some kind of call to action (e.g. a QR code) small storefront in a trade show where a company can sell and show products
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