Relacionar Columnas Service Guarantees - ReasonsVersión en línea p.253 por De Sh 1 2 3 4 5 6 7 5.When the guarantee is invoked, there is an immediate opportunity to recover. 3. A good guarantee gerantes immediate and relevant feedback from customers. 7. Employee morale and loyalty can be enhanced as a result of a good guarantee program. 2. An effective guarantee sets clear standards for the organization. 6. Guarantees build marketing muscle by reducing the risk of purchase decisions. 1. A good guarantee forces the company to focus on its customers. 4. Information generated from the guarantee program can be used for continuous improvement.