4. Information generated from the guarantee program can be used for continuous improvement.
5.When the guarantee is invoked, there is an immediate opportunity to recover.
2. An effective guarantee sets clear standards for the organization.
3. A good guarantee gerantes immediate and relevant feedback from customers.
6. Guarantees build marketing muscle by reducing the risk of purchase decisions.
7. Employee morale and loyalty can be enhanced as a result of a good guarantee program.
1. A good guarantee forces the company to focus on its customers.