I'm finding now awareness has peaked and
It creates a psychological dissonance
At the one time, we're so horrified
Dissonance means
At the same time we're being told
We also see the negative impact of plastic
We have this weird psychological attachment
We're having an argument in our head
Psychological is something
This dissonance has been the barrier to us
Psychological attachment means that
trying to solve the plastic issue.
in our mind we feel we have to use plastic
that affects or involves our mind
by what we're seeing
to this material that's been around
a disagreement between two opposing ideas
we can't live without it
about the right thing to do.
it's going over into activism.
like whales dying.
which is the barrier to behavioural change