Claim
Games and Activities
Must-have
Hype
Association
Call to Action
Humor
Informing you about how the product works or helps you.
Using images (like a cartoon character or the American flag), in the hope that you'll transfer your good feelings about the image to the product.
Using ads that make you laugh can catch your attention and be memorable.
Telling you what to do - "buy today!" or "vote now!" - removes all doubt about next steps.
Putting a commercial into the form of a game can be a fun way for you to get to know more about the product and spend more time with it.
Using words like AMAZING and INCREDIBLE make products seem really exciting.
Suggesting that you must have the product to be happy, popular, or satisfied.
