If we really want to impact the market we definitely need to try a . . . . . . . . . such as internet, on TV, and radio
Seeing Coca-cola or McDonald´s in many films is a clear example of .........
Part of building up a . . . . . . . . . . . . is analysing the buying habits of consumers
The goal of . . . . . . . . programs is to help companies keep as many customers as possible, often through customer loyalty and brand loyalty initiatives.
Yamaha uses its name on other type of products. Its ...................... took them to musical instruments.
. . . . . . . . . . . is how a product is placed (up-market, mid-market, budget) in relation to rival products.
The activity or fact of increasing the market share of an existing product, or promoting a new product, through strategies such as bundling, advertising, lower prices, or volume discounts.
It may also be necessary to carry out a STEP a nalysis (sociological/technological/ economic/political) of a new geographical market in order to decide if changes are to be made for . . . . . . . . . . . . .
When entering a new market, a SWOT analysis (strengths/weaknesses/opportunities/ t h reats) is conducted on a product, service or company before deciding on a . . . . . . . . . . . . .
The USP (unique selling point) is the . . . . . . . . . . . . which makes it different from its competitors.
product placement
marketing mix
Brand positioning
customer profile
market penetration
brand extension
marketing strategy
market segmentation
customer retention
product feature
