Relacionar Columnas Marketing VocabularyVersión en línea Choose the correct word partnership from the previous exercise in International Marketing to complete these definitions. por JAIR ALEXANDER ALZATE TORRES 1 Seeing Coca-cola or McDonald´s in many films is a clear example of ......... 2 If we really want to impact the market we definitely need to try a . . . . . . . . . such as internet, on TV, and radio 3 The USP (unique selling point) is the . . . . . . . . . . . . which makes it different from its competitors. 4 When entering a new market, a SWOT analysis (strengths/weaknesses/opportunities/ t h reats) is conducted on a product, service or company before deciding on a . . . . . . . . . . . . . 5 Part of building up a . . . . . . . . . . . . is analysing the buying habits of consumers 6 The activity or fact of increasing the market share of an existing product, or promoting a new product, through strategies such as bundling, advertising, lower prices, or volume discounts. 7 Yamaha uses its name on other type of products. Its ...................... took them to musical instruments. 8 It may also be necessary to carry out a STEP a nalysis (sociological/technological/ economic/political) of a new geographical market in order to decide if changes are to be made for . . . . . . . . . . . . . 9 . . . . . . . . . . . is how a product is placed (up-market, mid-market, budget) in relation to rival products. 10 The goal of . . . . . . . . programs is to help companies keep as many customers as possible, often through customer loyalty and brand loyalty initiatives. customer profile market penetration marketing strategy customer retention product placement Brand positioning product feature market segmentation brand extension marketing mix
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