Celebrity Endorsements
Humor
Sensory Appeal
Expert Testimonials
Nostalgia
Statistics
Bandwagon
Ads feature superheroes, super models, famous athletes or celebrities - making it seem like you can be just like them.
Think ‘retro’ or ‘throwback’. For some, it reminds them of the good old days. For others, it’s cool and trendy.
Experts in that particular field offer their approval.
Impress with numbers.
They want you to FEEL something – excited, scared, sympathetic, or hungry. Having a strong reaction leads to making a lasting impact.
Making it appear that it’s already very popular with everyone else. Who wants to be the only one left out?
People tend to remember an ad and share it if it makes them LAUGH.