Point-of-sale
Leave-Behinds
Respond to Inquiries
Sales Support Tool
Direct Mail
Someone asks about a specific product and you drop a brochure in the post to them.
The type of brochure left behind after meeting a customer.
Your sales letter sells but you can also include your brochure into your direct mail package.
Similar to leave-behinds but used as a selling aid through a sales pitch.
The type of brochure picked up whilst browsing.
