forecast
stock market
stretching
awareness
endorsement
loyalty
equity stake
placement
Annual turnover
recession
a period of time when business activity decreases because the economy is doing badly
the amount of money which a business obtains (in a year) from customers by selling goods or services
how familiar people are with a brand (or its logo and slogan)
a description of what is likely to happen in the future
The tendency to always buy a particular brand
when products are used in films or TV programmes
money risked when a business owns part of another company
a place where company shares are bought and sold
the use of a well-known person to advertise products
using an existing name on another type of product
