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1 Notices, pictures, or films telling people about a product.
2 Statements that sth is true, although it has not been proved and other people may not agree with or believe it.
3 Giving the wrong idea or impression, making you believe sth that is not true.
4 A word or phrase used in advertising that is easy to remember, to attract people's attentio or to suggest an idea quickly.
5 People who buy goods or use services.
6 The attention that is given to sb/sth by newspapers, television, etc.
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