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Lifestyle product

Niche

Demand

Turnover

Profit margin

Segment

A specialised product which adds to the positive image and identity of the buyer.

A small and specialised market or part of a market.

The difference between the price a product is sold for and what it cost to manufacture.

One of the parts a market is divided into.

A need for something to be supplied.

The amount of business a company does in a period of time.