1
Marketing ___________: the economc situation, and demographic, technological, political, cultural changes, and so on
2
_____ response function: the relationship between sales volume and a particular element of the marketing mix
3
________ share: a company's plans regarding the marketing mix, including product features, price, expenditure on promotions the allocation of resource, and so on
4
________ potencial: the limit approached by market demand as it increases its marketing effort relative to its competitors
5
Market ________: the limit approached by market demand, in a given environment, when additional marketing expenditure no longer produces a significant return
6
Market _______ for a product: the total volume that would be bought or market segment in a particular geographical are and period of time, in adefined marketing environment under a defined marketing programme
7
Sales ______: figures set as goals for a company division, a product line, a sales team, individual seles representatives, etc.
8
Market _____: the market demand that corresponds to a whole industry's planned level of marketingexpenditure
9
Marketing _________: a company's plans regarding the marketing mix, including product features, price, expenditure on pormotions, the allocation of resource, and so on
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