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semi-structured interviews

key informant interviews

structured interviews

unstructured interviews

focus group interviews

typically a homogenous group with a specific area of experience – between 4-12 participants per group with interviews lasting 1-2hrs.

interviewers are trained to ask questions precisely; and may combine fixed-response and open-ended questions.

general guide allowing participants to answer or expound on the topic as they choose; gentle probes may be used to gain deeper responses.

chosen because of expertise in the area being researched, individuals chosen are influential, prominent, & well-informed ppl in an organ/comm

interviewers are guided by structure and may combine fixed-response and open-ended response questions.