The logo needs to communicate something about the company.
You want to make sure your logo looks good in different sizes.
People need to be able to recognize your logo.
The log needs to be timeless.
Now I'm going to show you examples of good logo designs.
Don't use an old, outdated style.
Global, fast, friendly, old-fashioned.
They shouldn't have to read it. Too many details can be hard to see. Make sure it looks good in balck and white.
There is no supporting detail.
They should be able to see it from far away.