1
PRODUCT
2
PLANNING
3
STRATEGY
4
FEATURES
5
BRANDING
6
PACKAGING
7
LIFECYCLE
8
MARKET
E
E
A
B
L
O
L
H
P
G
L
B
I
U
T
C
E
G
A
F
M
I
R
U
R
I
N
Z
C
E
A
O
F
A
D
I
O
Q
K
A
R
F
Y
E
N
I
W
G
A
T
K
U
T
N
C
D
E
U
G
U
E
I
A
Q
Q
Y
I
P
I
R
T
L
S
K
J
D
C
N
N
E
P
R
O
D
U
C
T
L
G
S
S
T
R
A
T
E
G
Y
E
F