MARKETING PLAN


Froggy Jumps MARKETING PLANVersión en línea CONCEPTS OF MARKETING PLAN por Concha Vergara 1 One of the aspects to consider on our website to make it functional will be: a Structure b hardware c Content management 2 Some technical factors that will enable our online presence will be: a Usability b Positioning c Hardware and system maintenance 3 One of the strategic marketing actions we must apply on our website is: a Search engine positioning b Corporate website design c Both A and A are correct 4 A customer loyalty strategy we can implement is: a Enhance the customer experience in the commercialization process b Position the brand in the consumer's mind c Both A and B are correct. 5 Newsletters a Are electronic bulletins that are frequently sent to our target audience. b The important thing is not its design. c They do not have a commercial purpose. 6 An advertising medium used on the internet is: a Both B and C are correct b Newsletters c Email 7 A Banner a It provides corporate information about the company. b It is an advertising format to attract customers and get them to visit our website. c It is smaller than the button. 8 Fixed-position ad space located on the right side of the screen. a Interstitial b Skyscraper c Pop-up/pop-under 9 It forces the internet user to involuntarily visit a website. a Banner b Layers c Roadblock 10 We can define relational marketing as: a A set of actions to satisfy and provide competitive advantages to the target audience b It does not create stable communication exchange channels. c It encourages buying from the competition 11 CRM a It is oriented towards achieving an immediate sale. b It is a business strategy oriented towards customer loyalty. c It is the set of actions to maintain a relationship with the target audience. 12 An example of CRM is a Microsoft Dynamics b Bing c salesugar 13 Establishing partnerships between different organizations to meet customer needs. a Proactive marketing b Relationship marketing c Cross marketing 14 It is a specific technique of viral marketing that seeks to generate conversation about the brand or product. a Buzz marketing b Virtual communities c Social networks 15 Personalized recommendations offered by shopping portals a It is a relational marketing strategy. b It is a one-to-one marketing strategy. c It is a virtual community. 16 It is an ad that follows us on the different websites we visit. a Cross marketing b Facebook Ads c Remarketing

1

One of the aspects to consider on our website to make it functional will be:

a

Structure

b

hardware

c

Content management

2

Some technical factors that will enable our online presence will be:

a

Usability

b

Positioning

c

Hardware and system maintenance

3

One of the strategic marketing actions we must apply on our website is:

a

Search engine positioning

b

Corporate website design

c

Both A and A are correct

4

A customer loyalty strategy we can implement is:

a

Enhance the customer experience in the commercialization process

b

Position the brand in the consumer's mind

c

Both A and B are correct.

5

Newsletters

a

Are electronic bulletins that are frequently sent to our target audience.

b

The important thing is not its design.

c

They do not have a commercial purpose.

6

An advertising medium used on the internet is:

a

Both B and C are correct

b

Newsletters

c

Email

7

A Banner

a

It provides corporate information about the company.

b

It is an advertising format to attract customers and get them to visit our website.

c

It is smaller than the button.

8

Fixed-position ad space located on the right side of the screen.

a

Interstitial

b

Skyscraper

c

Pop-up/pop-under

9

It forces the internet user to involuntarily visit a website.

a

Banner

b

Layers

c

Roadblock

10

We can define relational marketing as:

a

A set of actions to satisfy and provide competitive advantages to the target audience

b

It does not create stable communication exchange channels.

c

It encourages buying from the competition

11

CRM

a

It is oriented towards achieving an immediate sale.

b

It is a business strategy oriented towards customer loyalty.

c

It is the set of actions to maintain a relationship with the target audience.

12

An example of CRM is

a

Microsoft Dynamics

b

Bing

c

salesugar

13

Establishing partnerships between different organizations to meet customer needs.

a

Proactive marketing

b

Relationship marketing

c

Cross marketing

14

It is a specific technique of viral marketing that seeks to generate conversation about the brand or product.

a

Buzz marketing

b

Virtual communities

c

Social networks

15

Personalized recommendations offered by shopping portals

a

It is a relational marketing strategy.

b

It is a one-to-one marketing strategy.

c

It is a virtual community.

16

It is an ad that follows us on the different websites we visit.

a

Cross marketing

b

Facebook Ads

c

Remarketing

Froggy Jumps

MARKETING PLANVersión en línea

por Concha Vergara

One of the aspects to consider on our website to make it functional will be:

Some technical factors that will enable our online presence will be:

One of the strategic marketing actions we must apply on our website is:

A customer loyalty strategy we can implement is:

Newsletters

An advertising medium used on the internet is:

A Banner

Fixed-position ad space located on the right side of the screen.

It forces the internet user to involuntarily visit a website.

We can define relational marketing as:

CRM

An example of CRM is

Establishing partnerships between different organizations to meet customer needs.

It is a specific technique of viral marketing that seeks to generate conversation about the brand or product.

Personalized recommendations offered by shopping portals

It is an ad that follows us on the different websites we visit.