Call to action (CTA)
persona
flyer
B2C
booth
ROI
prospect
lead
swag
B2B
a small give-away pamphlet, with a carefully crafted, shortened message, displaying all the features of 'AIDA' (Attention, Interest, Desire and Action)
a person regarded as likely to succeed or as a potential customer, client, etc.
characters created to represent the different user types within a targeted demographic, attitude or behaviour set that might use a site, brand or product a similar way.
return on investment
Business to Customer
a person regarded as likely to succeed or as a potential customer, client, etc.
small storefront in a trade show where a company can sell and show products
Business to Business
Examples of this would be free pens, prizes or bags. These would all carry the company's name and some kind of call to action (e.g. a QR code)
An invitation to a potential customer to behave in a desired way, which will bring them closer to making a purchase.
